In “Getting Emotional about Social Marketing: Why and How People Change Behaviour” they argued that “fear and facts” did not create change; ingrained habits were more likely to respond to an emotional connection with another human being or community. See the full article HERE.
This is something that constantly comes up in relationships - personal relationships, work relationships, relationships like counseling and therapy. We have all been lectured "at" too much. We immediately set up barriers when someone is trying to intimidate or scare us.
What works? An emotional connection with another human being, and that means having emotional intelligence.
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