South African Advertising Guru Speaks about Emotional Intelligence

ADVERTISING GURU NUROCK SPEAKS ABOUT EMOTIONAL INTELLIGENCE

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According to an article in businessowner.co.za (that's South Africa), Anne Nurock, CEO of one of South Africa’s top advertising agencies, Grey Worldwide, recently gave a talk at the Innovation Hub, Master class for the Business Owner in Pretoria. She shared her experiences as both a woman in business, and as a leader and manager of people.

According to the article, when first approached with the opportunity to lead the agency, she asked whether she could be the deputy instead. How like a woman!

She says that the doubt that she experienced in her ability is what very often holds most women back.

“Women tend to be self-deprecating, not believing they deserve success,” she says. Nurock says she now uses every opportunity to encourage women to be assertive, without losing their femininity. “It doesn’t mean that if you like to wear pretty colours and frills that you are any less of a business person in the boardroom. Embrace what makes you a woman, don’t try to compete with men. Not that I am knocking men down, but women bring their own special abilities to doing business. Don’t lose that,” she said. (Take a look at her photo HERE and see that she is intentional - she practices what she preaches.)

Nurock took the advertising agency from the solid, reliable, predictable staid reputation it had built up where it was losing money to the vibrant, profitable business it is today.

The article ends with: Nurock believes that emotional intelligence (EQ) is as important as IQ. “A leader is only as good as the people around her,” she said.

Amen! Now don't be left out. This EQ is circling the globe faster than you can say "better world". If you want to get ahead, feel good, and have your life work better - get into emotional intelligence.

Read the complete article HERE.

The End of Advertising

THE END OF ADVERTISING ... IT'S COMMON SENSE

Common sense is one of the words subsumed under Emotional Intelligence. Like "maturity," it isn't easy to define, and it also carries judgmental qualities. So Emotional Intelligence talks about the components of emotional intelligence. What are some of the components of emotional intelligence that would allow a person to have good ole common sense? One is "intuition," or "gut feeling." Another is "good reality-testing."

So ... advertising IS dead. Haven't you noticed? Ah hah.

I caught an article the other day called "Embed Marketing in Products," by Mickey Alam Khan. He reports on the keynote address given at Forrester's Consumer Forum 2006 at the Palmer House Hilton in Chicago, by creative shop Crispin Porter + Bogusky CEO, which he said "raised the bar for ad agencies."

Mr. Hicks, who created great ads for Burger King, Volkswagen and Miller Brewing announced that, “We think the future of advertising is great products that have marketing embedded in them.”

How many ads do you see, for instance, for Starbucks?

I've never seen one at all. But didn't I just buy those cute cup Christmas tree ornaments and give them to all my friends who are Starbucks' frequenters?

They define the layers as: Advertising at the periphery, then layers of packaging and customer relationship management zeroing in on the target in the center: the product.

Perhaps you recall the viral campaign for Burger King called Subservient Chicken. At its peak, says Khan, the site was visited by 500,000 individuals who spent an average of 9 mins. on the site ordering the man-chicken to do their something. According to Kahn, "the campaign has received 18 million unique visitors and 450 million hits. Sessions today average 5 minutes. It all fit with the Burger King theme of 'Have it your way.' And it cost only between $40,000 and $50,000." (In case you are not aware, that is piddling for advertising money.

Does 'advertising' this way sound risky to you? "It never seems like a risk," said Mr. Hicks. "It seems like an obvious thing to do."

The agency also put all those funny quotes on the Burger King cups.

Well, participation and word-of-mouth are what it's all about these days. We love our polls, don't we?

You might be interested to know, in case you filter your blog, as I do, that comments on the Subservient Chicken site were filtered. "Every single comment," said Crispin Porter.

Another bit of common sense there. Open your blog and website wide and you get spammers, trashers, obscenity and advertisements from other people.

It's all about Emotional Intelligence. Read the full article here ..._
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To increase your emotional intelligence, take The EQ Course. It's on the Internet, it's participatory and it's a product that has marketing embedded in it. Almost the first thing learners report to me is that their friends and relatives have "noticed a difference in them." Each student becomes a walking advertisement for emotional intelligence.

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