South African Advertising Guru Speaks about Emotional Intelligence

ADVERTISING GURU NUROCK SPEAKS ABOUT EMOTIONAL INTELLIGENCE

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According to an article in businessowner.co.za (that's South Africa), Anne Nurock, CEO of one of South Africa’s top advertising agencies, Grey Worldwide, recently gave a talk at the Innovation Hub, Master class for the Business Owner in Pretoria. She shared her experiences as both a woman in business, and as a leader and manager of people.

According to the article, when first approached with the opportunity to lead the agency, she asked whether she could be the deputy instead. How like a woman!

She says that the doubt that she experienced in her ability is what very often holds most women back.

“Women tend to be self-deprecating, not believing they deserve success,” she says. Nurock says she now uses every opportunity to encourage women to be assertive, without losing their femininity. “It doesn’t mean that if you like to wear pretty colours and frills that you are any less of a business person in the boardroom. Embrace what makes you a woman, don’t try to compete with men. Not that I am knocking men down, but women bring their own special abilities to doing business. Don’t lose that,” she said. (Take a look at her photo HERE and see that she is intentional - she practices what she preaches.)

Nurock took the advertising agency from the solid, reliable, predictable staid reputation it had built up where it was losing money to the vibrant, profitable business it is today.

The article ends with: Nurock believes that emotional intelligence (EQ) is as important as IQ. “A leader is only as good as the people around her,” she said.

Amen! Now don't be left out. This EQ is circling the globe faster than you can say "better world". If you want to get ahead, feel good, and have your life work better - get into emotional intelligence.

Read the complete article HERE.