What Kind of Corporation Has a Blog

An authentic one, that's who. Southwest Airlines' Blog - NUTS ABOUT SOUTHWEST

“Blogging works for us because, as a Company, we know we have nothing to hide,” said Southwest’s President Colleen Barrett. “Our Employees absolutely ooze authenticity, and our bloggers have been able to bring that same SPIRIT to the blog.”

AUTHENTICITY is one of the emotional intelligence (EQ) competencies. It works for individuals and it works for corporation. Last year, according to their website, Southwest "boldy went where no other airline and few Fortune 500 companies had gone before -- into the blogosphere."

On the blog you can take a peek inside the culture and operations of the company. There are nearl 30 employee bloggers (both frontline and behind the scenes), and 'customers' can participate. In January 2007, there were more than 70,000 total visitors, nearly 30,000 unique. On NUTS ABOUT SOUTHWEST, you can share "the Warrior Spirit," "the Servant's Heart," and "FUN-LUVing Attitude."

BTW if you love Southwest like I do, and fought to set Love Field free, you can thank Congress for the Wright Amendment Reform Act here: http://www.setlovefree.com/. If you live in Texas like I do, and have a sister in San Diego, you know what this is all about.

P.S. Etiquette also works. Southwest, who lobbied so hard re: Love Field, not provides the link for us to thank Congress.

Well, thanks, Southwest for setting an example of authenticity and etiquette.