Friday, April 18, 2008

Testosterone, Emotions and the Stock Market

Very interesting article in THE WALL STREET JOURNAL, Science Journali CALLED "Testosterone May Fuel Stock-Market Success or Make Traders Tipsy."

Quoting from the article, som EQ-type tidbits:

  • ...scientists exploored how the natural chemistry of fear, confidence and exhiliration can influence financial choices in ways that defy logic ...
  • "We want to know how the endocrine system and the brain work together to produce financial behavior."
  • from MIT financial economist Andrew Lo - "We need to understand that physiological aspects of brain behavior really impact financial decisions."
  • To all surface appearances, "the experienced traders were quiet and poker-faced, in control," said Dr. Coates, a former Wall Street trader. "In fact, underneath their cool exteriors, their endocrine systems [emotions] were on fire. It is almost as if they had learned not only to control these hormones but also to harness them."

This is almost a definition of emotional intelligence -- i.e., learning to control/manage your emotions but, more importantly, to HARNESS them.

Want to learn how? Take THE EQ COURSE. Special retro prices until the emotional economy calms down. :-) email me at for more information, or visit and then email for special price.

We learn better when we learn together.

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