HOW DO YOU INSTILL COURAGE?
HOW DO YOU INSPIRE IT IN OTHERS?
By hooking them in to a greater cause. Letting them know they aren't alone. Letting them know they have a leader. Holding out to them what they can accomplish. Talking about what they're up against in non-incendiary terms and emphasizing how well- prepared they are. Telling them you have confidence in them. Saying what you will accept and what you will not accept. And by talking "higher" -- higher purpose, higher calling, higher hope, higher source of help.
(And you can do the same thing for yourself.)
But let's let someone who knew how to lead show us how.
GENERAL DWIGHT DAVID EISENHOWER, COMMANDER OF THE ALLIED FORCES, D-DAY ORDER, JUNE 6, 1944
You are about to embark upon the Great Crusade toward which we have striven these many months. The eyes of the world are upon you. The hopes and prayers of liberty loving people everywhere march with you. In company with our brave Allies and brothers in arms on other fronts, you will bring about the destruction of the German war machine; the elimination of Nazi tyranny over the oppressed peoples of Europe; and security for ourselves in a free world. Your task will not be an easy one. Your enemy is well trained, well equipped, and battle- hardened. He will fight savagely. But this is the year 1944. Much has happened since the Nazi triumphs of 1940-41. The United Nations have inflicted upon the Germans great defeat in open battle man to man. Our air offensive has seriously reduced their strength in the air and their capacity to wage war on the ground. Our home fronts have given us an overwhelming superiority in weapons and munitions of war and placed at our disposal great reserves of trained fighting men. The tide has turned. The free men of the world are marching together to victory. I have full confidence in your courage, devotion to duty, and skill in battle. We will accept nothing less than full victory. Good luck, and let us all beseech the blessings of Almighty God upon this great and noble undertaking.
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Also by giving clear, followable instructions. Remember the famous, "Don't fire until you see the whites of their eyes."
What could be easier to follow, and, when you think about it, how would you tell someone when to fire? It also gives them something else to focus on during a very tense time, i.e., it keeps them marching toward the danger, until they are, as he says, able to see the whites of their eyes.
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