Jim Collins present his research in "Built to Last" and "Good to Great,” about how PEOPLE matter to ORGANIZATIONS.
“Built to Last” reports on a six-year project at Stanford University Graduate School, in which the authors took a look at what makes the truly exceptional companies different from other companies.
One of the dominant variables was "people". These companies, it was found, practice what they preach re: the role of the emplohees in their organization. The core ideologies of these visionary companies consistently highlight the importance of people and their contributions as the basis for companies that are built to last.
In “Good to Great”, COllins talks about what makes companies "great" instead of jus "good." The qualities that surface, again, are the quality of, and focus on, employees throughout the organizations, and the quality of leadership.
What comes through, writes reviewer Jack Phillips, Ph.D., in "The Value of Human Capital: What Logic and Intuition Tell Us," is "not the innovative products, the unique markets, the nature of the business or some other technological or resource advantage. The real advantage of these great companies is the people who make them great and then sustain that greatness over a long period of time." [emphasis mine]
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